Read the fabric and listen to what the experts say! Changfa International·2020 China Fabric Star Review Conference held
On September 10, the "Changfa International·2020 China Fabric Star Review Conference and Industry Matchmaking Conference" was held in Keqiao Changfa International Fashion Center. More than a thousand pieces of fabrics competed on the same stage, and the on-site display of the review was orderly and dazzling.
With the theme of "stimulating industrial vitality and boosting industry confidence", this event focused on guiding the integration of product development and terminal market applications. It was purchased by Jin Shuo, deputy general manager of Beijing Fangsheng Fashion Co., Ltd., and Ningbo Boyang Clothing Group Co., Ltd. Director Huang Haiyan, General Manager of Supply Chain Platform of Zhuo Shang Clothing (Hangzhou) Co., Ltd. Lan Jianxiong, Hangzhou Yifengge Clothing Co., Ltd. E-commerce Purchasing Manager Dong Mingtai, Jinba Menswear (Shanghai) Co., Ltd. Director of Science and Technology Xu Jingyun, Assistant Chief of Aimer Co., Ltd. Developer Shi Jun, design manager Guan Xin of Hongfang Culture Co., Ltd., and Zhou Haibing, head of fabric procurement of China Yilian Group, formed a review committee of eight heavyweight textile and apparel industry leaders. They used professional eyes to evaluate the participating fabrics in product development, Comprehensively consider the application of science and technology, fashion creativity, fashion concept, color application, market value, etc., and take the pulse of product innovation. The event set up the best innovative development award, the best
Each piece of fabric that participates in the evaluation has its own unique identification label. In addition to the product number, the parameters covered by the label also include the fabric name, fabric composition, clothing category, and product characteristics.
According to the evaluation criteria, the evaluation committee conducted strict selection and evaluation according to the purpose of the Fabric Star series of activities "discover, commend and promote excellent fabric products and enterprises, and build a professional platform for industry docking". Bring cutting-edge and high-end professional opinion support and direction guidance.
Jin Shuo, deputy general manager of Beijing Fangsheng Fashion Co., Ltd., believes that most of the participating fabrics are spring and summer fabrics, one of which is a composite fabric with strong three-dimensional effect and good double-sided effect, which can be used for jackets, windbreakers and other innovative uses. As a clothing company, her "fabric star" needs to start from the perspective of consumer demand and clothing supply chain support. "As the demographic dividend changes, millennials, as the main consumer group, are more rational in purchasing cognition and pay more attention to quality. The products they need are talkative and have stories. Fabric companies can start with natural fibers and technological means. Innovative fabric research and development should also
pay more attention to fashion trends, to synchronize with fashion, and to synchronize with the planning and R&D thinking of apparel companies." Huang Haiyan, purchasing director of Ningbo Boyang Apparel Group Co., Ltd. said that this year’s participating fabrics are more diversified, especially The women's clothing fabric sector has strong development capabilities and a more obvious sense of fashion. Under the influence of the epidemic, consumers pay more attention to the essence of products. Innovative technology can give new vitality to fabrics. The participating fabrics are no longer for competitions, but for both fashion and practical performance.
“Most of the participating fabrics this year are classic and durable. Affected by the epidemic this year, fabric companies have reservations in development due to cost considerations.” Lan Jianxiong, general manager of the supply chain platform of Zhuo Shang Clothing (Hangzhou) Co., Ltd. believes that the next step The consumer market will pay more attention to user comfort, and consumers are more willing to pay for products that can impress them.
Dong Mingtai, the e-commerce purchasing manager of Hangzhou Yifengge Clothing Co., Ltd., said that this year's participating fabrics have been innovative in craft weaving. The techniques used in woven fabrics in the past are reflected in knitted fabrics this time. He believes that after the epidemic, environmentally friendly, sustainable, and functional fabrics are worth researching and exploring by industries and enterprises.
Jinba Menswear (Shanghai) Co., Ltd. Science and Technology Director Xu Jingyun showed a denim fabric to reporters. He believed that the fabric has a special weave and originality and is difficult for others to imitate. In addition to antibacterial and functional fabrics are a major trend, fabric companies can also use color up and down
Shi Jun, assistant chief developer of Aimer Co., Ltd., was attracted by a Tencel fabric. "The whole fabric is very good in terms of hand feel and weaving process. Especially the use of dyeable spandex has greatly improved the quality of the fabric. "The overall appearance of participating fabrics is more about serving consumers, closely integrating current fashion trends, and designing according to market demand is the consumer market's demand for fabric companies after the epidemic.
Guan Xin, the design manager of Hongfang Culture Co., Ltd., believes that several suede fabrics on site are very distinctive, and through basic fabrics + post-process finishing, people feel dazzling and not vulgar. In addition to focusing on quality in the young consumer market, cost performance is also a key factor. Designers want consumers to pay, in addition to the fabric itself, which can impress people, it also has a clear positioning.
Zhou Haibing, head of fabric procurement of China Yilian Group, said that affected by the epidemic, fabric companies need to pay more attention to consumer experience. On the one hand, they need to pay attention to the quality of the fabric itself, such as using environmentally friendly fibers to combine with others without affecting the feel. Innovative techniques, on the other hand, companies can use new media for promotion.